With all the amazing impact and difference you create in your clients’ lives, growing your business should be exciting

You’ve built up so much good karma helping others on their path, honing your skill, and getting clients

You’ve earned a better way to reach people and grow your income in a natural way that’s an extension of you. 

Turning your passion into profit

Monetising your wisdom and experience. 

Establishing more impact and freedom in your business.

But lately, that’s felt more like a pipedream....... 

In reality

 You thought with all your knowledge you’d be better at creating and growing your business. 

But your business is barely making it and truthfully you’re barely holding on. 

You built a business to help others but you’re exhausted and growing resentful of your clients, the money you’re spending and not making, and where your time is going. 

There’s days you wake up wondering how you got here. 

You started a business to build a life you love, but the reality is anything but. 

When your bank is full, your energy is drained.  

When you’re rested and time balanced, your bank account leaves you lying in bed thinking about where you can grab your next client and how to make next month different. 

For the 8th month, your journal reads, 

“I will create space for me and have a thriving business!” 

You feel like you’re on the entrepreneur hamster wheel, doing "all the things", yet struggling to create the kind of profits you crave. . .

Trading dollars for hours with a stretched schedule and not enough money to pay the bills. . .

Adding something else to your bag of tricks feels tiring and overwhelming, but the fact is your current business is what’s tiring and overwhelming. . .

let's get 'hot seat coaching' real for a minute...

Growing and scaling is more than just adding more clients or raising your prices.

Owning your own business should be as good as advertised but you aren’t only successful if you work from a helicopter pad in Tahiti or are done by 2 pm on a Tuesday. 

You can have a complete and fulfilling business and still have time for your favourite workout, see your family, and have enough money to buy that new computer, plus plan your next escape.

With all your experience and the people you’ve helped, you deserve to love your business 

To feel a sense of ease and control with a level of satisfaction you thought would only come at 7 fig or consistent 5 fig months. 

Having a level of contribution you thought only possible from cloning yourself or writing a New York Times best-selling book.

“Didn’t know it could be this good this soon” can be your company mug, and it should be.......

You’ve already invested so much in your people, in your knowledge, and skills to help others --

 Let’s Expand. 

Hi, I’m Yvette 

2.5 years ago, I dropped out of a 30-year corporate career after running offices in Sydney, London, and New York to build my own business. 

And because of digital products, my business has tripled to multiple six figures in the last year and allowed me and my pup Chilli Sparkles to travel around Australia while continuing to grow my impact and income. 

I'm extremely passionate about helping you create a business that loves you back. For me, that means purposeful, profitable and scalable.

And while my passion has been consistent, my success was not a straight path. 

In year one, I tried network marketing, consulting and considered yoga teaching.  

Thankfully after 6 months, while none of these things stuck, they led me to coaching, and everything clicked. 

Before long, I had a stack of 1:1 clients - YAY. 

And yet, I remained a long way from being able to support myself financially.

The idea of digital products was enticing…..but along with the limiting beliefs of who am I to do this, there was also the confusion over where to start.

I felt like I had so much to offer and was constantly busy, but focusing on trading dollars for hours was exhausting.

I knew launching a digital product could create the shift I craved, but I didn’t really know where to start.

So being the scrappy go-getter I am,  I jumped on YouTube & taught myself how to create my first digital program. A group coaching offer and tadah, it was incredibly successful and I haven’t looked back.

NO, IT WASN’T!  It actually flopped, I sold 0 spots

but while my pride was injured, I had a glimpse of what was possible, and I became determined to “do it properly” next time. 

The observing and trying to stitch it together on my own didn’t work. 

And so I invested in a tonne of support and training and as I kept trying and testing I found myself skyrocketing.  

I’ve since launched 3 courses, 3 rounds of my Mastermind with success, and a few other paid programs. 

I have never felt so aligned as the Lit Up & Liberated Entrepreneur. 

Module one

decide: key decisions to set your digital product up for success

We start DPA by discovering your alignment with what you’re creating, who you’re creating it for, and what transformation you’ll guide people through.

Remember, we’re not about spray and pray methods in our business. We create products and offers based on strategic decisions for the success of our clients and business. 

By the time you’ve finished this module, you’ll lock in on the problem you want to solve and the transformation you’ll guide your audience through.

• Understanding the importance of  alignment to what you’re creating- this new digital product will align with your business goals, the audience you want to serve, and the life you are building.
• Dial-in on your ideal audience  - each offer serves an audience, and we’ll discover who that audience will be and how they fit into your business as a whole .
• From Problem and Desire to Transformation Equation - understanding this equation is the key to creating offers that will actually help your clients and get them excited to buy from you. No more hoping you can help or that they’ll buy what you’re offering.
• Which digital product is for you - you know the problem, the transformation, the audience, now let's focus on the vehicle to get it to them. We’ll start with the one digital product that will bring you the fastest and simplest results with the greatest impact.

Module three

design: the journey from where they are to their transformation

We’ve locked onto the problem you’ll solve and the transformation you’ll take your growing audience through, now let’s design the program that will take them on the journey.

• Idea generation- many options for how to create the transformation, but what’s the best way? Let’s work through it and figure out what should be part of your digital product and what should be supporting content
• Themes & lessons -you will be learning how. to structure content into themes and subtopics (modules, lessons trainings) to maximise absorption for the 'student'
• Content organisation- beyond just the digital product itself, you will create content for the audience. Social media posts, emails, and more, so keeping it organised will be key for yourself and any team you have. In this module, I’ll take you behind the scenes and share my Trello board creation and organisation strategies. 
• Learning styles & content types- people are multidimensional and learn in a nonlinear fashion. But what does that mean for you a first-time digital product creator? Well, if you want people to have success in your program you have to give them every opportunity for success. We’ll go through what considerations to make for learning styles and the different types of content (audio vs video vs transcripts) you’ll need to create inside your program.

Still unsure?

You’re ready to get off the money for time roller coaster and join Digital Product Academy if…

• Your business is up and running but it lives and breathes on 1:1 and in person interactions. If you’re not there, you’re not making money and you know there has to be another way
• You’re ready for a simple and clear way to discover and craft your digital product idea to turn it into an offer without the time crunch, confusion, or tech overwhelm
• You have a burning desire to create greater reach and impact and you’re open to learning and building what’s needed to do so
• You’re done with dreaming and visualizing what could be. You’re ready for inspired action that’s realistic and comes from a proven system
• You care about the business you’re building. You want a business of strength not just for yourself but that you know will be there for your clients when they need you
• You require everything in your business to be built with purpose so you’re excited to not just create another offer, but to create the right digital product for you and your audience
• Not only that, but you know what it takes to show up and serve and this is just one more way of providing jaw-dropping transformations for your clients. The kind they’re sitting at home dreaming about right now
• You feel confident clicking that “I’m In” button and starting your journey of transformation from idea to irresistible offer with me as your guide  

You are perfect for DPA and exactly the person I made this for when you hold your hands high and say yes, I am all in. 

This is me and I’m ready to move in a new direction, a bold direction, that will level up my business from passion to profit to abundant success.